Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Video Content: How to Manage Your TikTok and Reels Assets Efficiently
Producing videos is rarely the problem today. Finding them again is. Where is the final cut? Which version is approved? Is the music licence still valid? Once several Reels, TikToks and Shorts appear every week, it is no longer creativity that sets the pace in a team, it is the way assets are stored. Anyone who wants to manage video content instead of hunting for it needs a system that handles raw footage, edit versions, subtitles and licences at the same time. This article shows you how to structure your videos, shorten approvals and keep clips usable for years.
Reducing costs and increasing sustainability through good product detail pages in online retailing
In e-commerce good product detail pages can noticeably reduce your returns and your costs. But there are even more positive effects: Your company becomes more sustainable. Why? We explain it in the following article.
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!
Magic Trinity – Prepare for the smoothest entry into the world of PX!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.
TESSA DAM compared to other DAM providers
Here’s why a customizable and scalable Digital Asset Management (DAM) system can be crucial for your business. What features are essential, and how do you find the right solution? Learn how DAM can optimize your processes and seamlessly integrate into your software landscape!
How to Organize Your Images and Build a Searchable Archive
Digital images appear in seconds and pile up at a breathtaking pace. On your phone, camera, computer, and in the cloud, thousands of shots gather quickly, and without a thoughtful system, finding the right one becomes a test of patience. Organizing images means structuring that collection so you can find every shot fast, share it cleanly, and never keep a version twice. This guide shows you how, from the general basics to the difference between personal and professional use, all the way to concrete tools and practical examples.
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!