Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
AI Images and Copyright: Who Owns the Image?
AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!
Magic Trinity – Prepare for the smoothest entry into the world of PX!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.
TESSA DAM compared to other DAM providers
Here’s why a customizable and scalable Digital Asset Management (DAM) system can be crucial for your business. What features are essential, and how do you find the right solution? Learn how DAM can optimize your processes and seamlessly integrate into your software landscape!
How to Organize Your Images and Build a Searchable Archive
Digital images appear in seconds and pile up at a breathtaking pace. On your phone, camera, computer, and in the cloud, thousands of shots gather quickly, and without a thoughtful system, finding the right one becomes a test of patience. Organizing images means structuring that collection so you can find every shot fast, share it cleanly, and never keep a version twice. This guide shows you how, from the general basics to the difference between personal and professional use, all the way to concrete tools and practical examples.
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!
The role of digital asset management in e-commerce
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.