Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Video Content: How to Manage Your TikTok and Reels Assets Efficiently
Producing videos is rarely the problem today. Finding them again is. Where is the final cut? Which version is approved? Is the music licence still valid? Once several Reels, TikToks and Shorts appear every week, it is no longer creativity that sets the pace in a team, it is the way assets are stored. Anyone who wants to manage video content instead of hunting for it needs a system that handles raw footage, edit versions, subtitles and licences at the same time. This article shows you how to structure your videos, shorten approvals and keep clips usable for years.
DAM for Retail: Managing and Delivering Omnichannel Assets Centrally
Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals.
Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
AI Images and Copyright: Who Owns the Image?
AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.
Product data in SMEs: From operational effort to strategic success factor
Modern shops and marketplaces are quick to set up – but the real leverage lies deeper. Only structured product data makes digital sales scalable and successful. Learn how structured information enables efficiency, growth, and consistency, and how you can turn established structures into strategic strength.
How to use AI for faster and better creative processes in Adobe
Small mistakes, tight deadlines, and the usual file chaos pressure. Sound familiar? With TESSA DAM, AI-powered image search, and direct Photoshop integration, you can leave all that behind. You'll find what you need faster, edit more directly, and return assets cleanly to the DAM. That's exactly how creative work should work today.