Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Video Content: How to Manage Your TikTok and Reels Assets Efficiently
Producing videos is rarely the problem today. Finding them again is. Where is the final cut? Which version is approved? Is the music licence still valid? Once several Reels, TikToks and Shorts appear every week, it is no longer creativity that sets the pace in a team, it is the way assets are stored. Anyone who wants to manage video content instead of hunting for it needs a system that handles raw footage, edit versions, subtitles and licences at the same time. This article shows you how to structure your videos, shorten approvals and keep clips usable for years.
Brand Portal, BrandHub & Brand Hub: Definition, Features, and How to Choose
Want to manage your brand efficiently and connect your teams? A brand portal — often called a BrandHub or brand hub — is the central platform for exactly that. In this article you'll learn what a brand portal is, which features it offers, which target groups benefit, and how to choose the right solution for your company, including real-world examples.
Amazon CloudFront (CDN) and Digital Asset Management (DAM)
Do you want to deliver your digital content worldwide at lightning speed? Amazon CloudFront makes it possible – and when combined with a Digital Asset Management system, you become even more efficient. Discover when this solution is the perfect fit for you!
PIM and DAM: Differences, Integration, and when you need which
Want to fill online shops, marketplaces, and catalogs with images and data efficiently – but unsure which system you need? Digital Asset Management (DAM) and Product Information Management (PIM) solve different problems, yet overlap in places. In this article you'll learn how PIM and DAM differ, what they have in common, when each system pays off – and why the two together unlock their full potential.
The lifecycle of digital assets
Do you know how to optimally manage the lifecycle of your digital assets? From creation to archiving – the Digital Asset Lifecycle is crucial for efficiency and success. Learn how Digital Asset Management can support you in this process!
Digital Asset Management (DAM) vs. Google Drive and Dropbox
Explore the difference between digital asset management (DAM) and cloud storage such as Google Drive and Dropbox. This article highlights the benefits of DAM, offers a comparison with conventional cloud solutions and helps you to find the ideal option for effectively managing your digital content.
Asset Integration Tool at ZEG: A perfect start to automation
Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).