Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
DAM for Manufacturers: Manage Product Images & Assets
Product images, videos, data sheets, and brand assets grow with every new product. A DAM helps you as a manufacturer manage media centrally, link it to products, control approvals and usage rights, and distribute content efficiently to retail and sales.
AI image generators and DAM: how to use them professionally in marketing
AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.
Digital Asset Management with TESSA in Practice
Discover how TESSA seamlessly integrates into your existing systems and streamlines workflows. From connecting to PIM systems to automating the creation of advertising materials, TESSA provides well-thought-out solutions. Learn how to overcome challenges successfully with proven best practices.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
Why a DAM is Essential for Marketplaces like Amazon & Co.
Digital assets play a crucial role in e-commerce, but managing them comes with many challenges. Learn how a Digital Asset Management (DAM) system helps efficiently populate marketplaces and discover the positive impact it can have on your business – with engaging real-world examples!
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.