Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Video Content: How to Manage Your TikTok and Reels Assets Efficiently
Producing videos is rarely the problem today. Finding them again is. Where is the final cut? Which version is approved? Is the music licence still valid? Once several Reels, TikToks and Shorts appear every week, it is no longer creativity that sets the pace in a team, it is the way assets are stored. Anyone who wants to manage video content instead of hunting for it needs a system that handles raw footage, edit versions, subtitles and licences at the same time. This article shows you how to structure your videos, shorten approvals and keep clips usable for years.
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
Brand Portal, BrandHub & Brand Hub: Definition, Features, and How to Choose
Want to manage your brand efficiently and connect your teams? A brand portal — often called a BrandHub or brand hub — is the central platform for exactly that. In this article you'll learn what a brand portal is, which features it offers, which target groups benefit, and how to choose the right solution for your company, including real-world examples.
Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential
Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!