Power tool industry

User-friendly B2B management with TESSA

Positec Germany

Management of over 13,000 assets
21 configured channels
International use across multiple countries, including Germany and China

Company profile

POSITEC/WORX: Innovative power tools for the highest demands

WORX is one of 6 brands of the Positec Tool Corporation – alongside Rockwell, Kress, Wesco, Cat and Blue Ridge. Founded in 1994 and headquartered in Suzhou, China, Positec today operates with 4,000 employees in over 70 countries, running 15 marketing subsidiaries, four R&D centres and four production facilities worldwide.

WORX stands for innovative power tools and garden equipment with a focus on performance and ease of use – from drills to lawn mowers, for DIY enthusiasts, gardeners and professionals alike.

Foundation 1994
Locations worldwide 6
Brands 6

Mission

Positec Germany needed a central solution to provide product images and marketing content in a structured way for internal teams and external agencies – retrievable in the desired format and integrated into international B2B management.

Challenge

Product images and marketing materials needed to be accessible to colleagues at various international locations as well as external agencies. At the same time, B2B management required a practical, scalable solution that would noticeably reduce the daily workload.

Solution

Central Storage for Product Images and Marketing Content

With TESSA, Positec Germany centrally manages over 13,000 assets. Product images and other marketing content are stored in one place and always easy to find – for internal teams and external agencies who can download material in their desired format.

TESSA Pro Portal for B2B Management

The TESSA Pro Portal specifically supports Positec Germany in B2B management and noticeably simplifies the daily work with marketing content.

Lea Renner

Junior Marketingmanager

POSITEC Germany GmbH

TESSA saves us an enormous amount of time in our daily tasks.

TESSA saves us an enormous amount of time in our daily tasks. Product images and other marketing content can now be stored and found centrally. This means that they can be downloaded in the desired format by colleagues, but also by external agencies. The TESSA Pro portal is also very practical for our B2B management.

Conclusion

With TESSA, Positec Germany has created a central hub for product images and marketing content – accessible to internal teams and external agencies worldwide.