Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Product data in SMEs: From operational effort to strategic success factor
Modern shops and marketplaces are quick to set up – but the real leverage lies deeper. Only structured product data makes digital sales scalable and successful. Learn how structured information enables efficiency, growth, and consistency, and how you can turn established structures into strategic strength.
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!
How is digital asset management different from an image database?
The functional range of a modern DAM system is much more diverse and extensive than that of a simple image database. You can learn about the biggest differences between the two types of systems in the following article.