Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.
DAM vs PIM: What are the differences?
Are you wondering how to perfectly manage content and product data? Digital Asset Management (DAM) and Product Information Management (PIM) offer clear advantages – both individually and combined. Find out how they differ, complement each other, and work together optimally for you!
Looking back at Unlock 2024 in Boston
TESSA DAM goes #unlock2024. Behind us are two exciting and inspiring days at this year's Unlock in the State Room in Boston. In this article, we share our impressions of the event with you. We give you an overview of the brand new features that our experts presented at the event and share our personal highlights of the event with you. Read it now!
5 Expert Tips for using a Digital Asset Management System
Is your company facing the challenge of efficiently managing a growing volume of digital content? We provide you with five essential tips on how to bring order to chaos, optimize processes, and make your work more efficient with the right Digital Asset Management (DAM) system. Dive into the world of DAM and revolutionize your asset management!
Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential
Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!
File Management with Digital Asset Management: Smart and Reliable
Do you want to optimally organize your digital content? Digital Asset Management (DAM) makes it possible! With DAM, you benefit from powerful search capabilities, clear rights management, and user-friendly operation. Find out which solution is right for you!
TESSA BrandHub
Are you looking for a unique brand portal where you can link and distribute all your assets and product data? We've created the solution with TESSA BrandHub.