Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Product data in SMEs: From operational effort to strategic success factor
Modern shops and marketplaces are quick to set up – but the real leverage lies deeper. Only structured product data makes digital sales scalable and successful. Learn how structured information enables efficiency, growth, and consistency, and how you can turn established structures into strategic strength.
The role of product information management systems in e-commerce
How do you efficiently and optimally get your products into your webshop? With a Product Information Management (PIM) system, you can enrich data specifically for e-commerce and SEO. And how do you manage product images? Discover how a PIM system can support you in this process!
Success through harmony of PIM and DAM
How can data exchange between a PIM and a DAM be most efficient? And how can updates be seamlessly managed in both systems? Learn how the perfect integration of PIM and DAM can optimize your processes!
Product data enrichment in Product Information Management
With the Product Information Management you ensure the completeness of your data and enrich the SEO.
Why companies that work with many products should use a PIM
The Product Information Management System (PIM) is the single point of truth for your product master data management.
Wanted - Found: How a DAM system makes it easier to manage and find media
There is so much more than the file name that a DAM allows you to search for assets by. We'll show you what's possible.
Media channels: The right format for every purpose
Just having assets is nice. Delivering the assets in the form required by the customer or required by the target system without much effort is effective!