Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.
TESSA DAM at Akeneo Unlock Tour 2025
Artificial intelligence, product insights and smart supplier onboarding processes: The Akeneo Unlock Tour 2025 kicked off in Paris on March 5 and toured four cities until April 9. We attended all the events and share our impressions with you here.
Digital Asset Management: focus on economic factors
A DAM is more than just a storage location for images and files. It helps you to access all assets quickly and securely, saves you time and money and even increases your turnover. Find out how investing in a DAM pays off for you and what competitive advantages you can achieve with it!
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
DAM vs PIM: What are the differences?
Are you wondering how to perfectly manage content and product data? Digital Asset Management (DAM) and Product Information Management (PIM) offer clear advantages – both individually and combined. Find out how they differ, complement each other, and work together optimally for you!
Looking back at Unlock 2024 in Boston
TESSA DAM goes #unlock2024. Behind us are two exciting and inspiring days at this year's Unlock in the State Room in Boston. In this article, we share our impressions of the event with you. We give you an overview of the brand new features that our experts presented at the event and share our personal highlights of the event with you. Read it now!