Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Product data in SMEs: From operational effort to strategic success factor
Modern shops and marketplaces are quick to set up – but the real leverage lies deeper. Only structured product data makes digital sales scalable and successful. Learn how structured information enables efficiency, growth, and consistency, and how you can turn established structures into strategic strength.
How AI advances your DAM: How TESSA works with artificial intelligence
AI is everywhere. But in digital asset management (DAM), it's not the hype that counts, but what really helps you in your everyday work. TESSA focuses on clear, practical AI features that make your processes noticeably more efficient. From smart object recognition to automatic cropping. Here you can find out how it works and what approach we take at EIKONA Media.
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.
AI and its role in Digital Asset Management (DAM)
Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.
Digital Rights Management (DRM): Secure and control digital content from the DAM.
Digital Rights Management (DRM) protects your digital content from unauthorized access and piracy. In this article, you'll learn how DRM protects your digital assets, the challenges of digital rights management, and how DRM works in TESSA DAM.
Comparison of SaaS and on-premises DAM systems: Advantages, disadvantages and application areas
SaaS or On-Premises? This article looks at the advantages and disadvantages of each. Find out which solution best meets your needs and which approach is most suitable in which application areas. Read now!